How do you get your audience to remember more of your talk? If I recall correctly, the listener remembers only about 10%, right?
Here is how you can help them through your outfit:
You need to make sure that your look is very digestible and they don’t need to think about it much.
They look -> It makes total sense -> They move on and start listening
What train of thought does your audience have when they see you and hear your keynote? Your style needs to be aligned with:
Your essence/character
Your line of expertise
Your surroundings
The faster the person in the audience can digest your look - the faster they will be able to concentrate on what you have to say - the faster you will be able to connect with them, whether it’s conscious or subconscious. Make it EASY for your audience, don’t overthink it.
See 3 professional speakers who did the perfect job of it:
1. Kotchakorn Voraakhom. Landscape architect advocating for greener spaces.
Train of thought:
Architect -> Structure -> Structured, design led clothes
Greener spaces -> Natural colours
Notice how the colours of her outfit communicate with the colours of the background - it’s an additional bonus, which helps the audience to digest her look faster.
2. Anis Qizilbash. Creator of Mindful Selling & Agile Mindset Principles.
Train of thought:
Mindful -> Meditation -> Natural fabrics -> Natural colours -> Monk collar
It takes our mind split seconds to go through this process.
3. Elin Hauge. AI and Business Strategist.
Train of thought:
AI -> Future technology -> Futuristic -> Sleek lines -> Shiny Textures
Consider sleek minimalistic lines, shiny textures and fabrics, sleek hair.
Notice how even the lighting in Elin’s headshot speaks “futuristic” to us. Next time you have your photos taken, it’s worth discussing with the photographer how you can translate what you do into the stills.
Now it’s your turn.
What is your niche?
What might your audience's train of thought be when they hear about your expertise?
Remember, as a keynote speaker, every aspect of your presentation matters. Your outfit is a powerful tool to enhance your impact and help your audience remember more of your talk.
By aligning your appearance with your message, you're not just a speaker – you're a memorable experience.
Share your thoughts in the comments below on how you can translate your expertise into a keynote speaker outfit that leaves a lasting impression!
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